Digital media plays a very important role in today’s modern high-tech world. Mobile phones are considered the future. The people spent most of their time using mobile phones. Research work shows that people are spending nearly three hours each day on their cell phones. From 2014 onwards time spent by users on cell phones has taken over the time users use on desktop or laptop. The users spent almost 90% of the cell phone time interacting with apps and the rest 10% is spent on mobile websites.
For a small business owner, it is really a challenging task to adjust to the rapidly changing digital landscape. The mobile app development is essential nowadays for every small or large scale business owner. By creating a mobile app small business owners can create a huge customer base. The small business owners usually have their own Facebook page or a website but it is not enough to compete in this era of mobile apps.
As per the report, almost 42% of small businesses have already developed their mobile app and 30% have planned to invest in a mobile app.
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Here are some benefits that mobile apps can offer to small businesses.
Business Promotion:
Mobile apps are considered an easy and convenient platform for the promotion of your business. A well-designed app will be the face of your brand and it will give the first impression to your potential customers. The small business owners can save their future marketing expenses by developing a well-designed app. Through a mobile app, you can build customer and brand loyalty.
Customer’s Feedback:
For a small business owner, customer’s feedback is very vital for their growth. By using mobile app customers can give feedback in the form of a complaint, review, suggestion, or a compliment. If your customers can easily communicate with you it will make their lives much easier. The mobile app can also allow you to conduct a poll to gather consumer’s opinions. By improving customer engagement small business owners can earn more revenue.
Grow Customer Base:
The small business owners could multiply their customer base hundred of times by developing a good mobile app. The app must be listed on all app stores and search engines so that people could easily find and download it. The larger your customer base is the larger will be your revenue.
Faster Conversation:
The mobile apps are a very useful and fast conversation tool for small business owners. The small business owners could use push notifications to boost the publicity of their business. You can also create promotions, offers, and coupons on your mobile app to boost the sale of slow-moving products. More importantly, businesses need to invest in mobile app for faster conversations.
Read: Mobile app development cost in India
Easy payment process:
Small business owners were usually making transactions in cash before mobile app development. But now they have developed a cashless transaction system which is more stress- free and save a lot of time. The payment received from a customer could easily credit into your account with just a few easy taps.
Mobile apps make the payment process easier. Customers just need to swipe credit cards and business owners also get to handle other business transactions via mobile, tablet, phone, or even from sale stand.
Read: Mobile banking app development
Customer’s loyalty:
The small business owners could improve customer’s loyalty with the use of the mobile app. By using different promotional techniques such as cashback, coupons and so on you can increase customer loyalty. For example, Starbucks offers rewards to app users who buy a specific amount of food or drinks via their app. Through loyalty programs, you can gather insights and sufficient data about the consumer’s preferences.
Competitive advantage:
The business owners who decide to invest in an app early are usually more successful than their competitors as they get to reap the benefits from the start. There are certain tasks such as enhancing work productivity, easing tasks, building long-term connections with customers to get improved by the used a mobile business app. Successful companies can outplace competitors by creating a competitive mobile app that delivers the required results.
Geo tracking:
Small business owners could integrate geo-location technology into their apps. By using the geo-location feature you can send your consumers a message according to their specific location. The mobile app could also feature a map with detailed directions that allow consumers to find your location easily.
Read: How to create a location based app
Virtual reality:
Small business owners could also add virtual reality features to their mobile apps. For example, if a customer wants to know how he would look in a new hairstyle, he could use a virtual reality feature to find the outcome. These interactive features build customer engagement and are a huge marketing tool.
Scheduling appointments:
By using a mobile app users can schedule appointments. This feature is really helpful for service businesses such as laundry business or saloon. The customers could save their time by scheduling an appointment with their saloon via mobile app.
Also read: Outsource app development
Hope you’ve got the idea on why small business should invest in a mobile app.
For more information about mobile app development feel free to contact a leading company Aalpha