The two-year pandemic compelled many companies to outsource their graphic design, and by doing so, they discovered that it was superior and less expensive than hiring in-house designers.

As a startup, we recognize the need to minimize expenses. To achieve this, we outsourced graphic design. Here is everything we have learned that you must know.

Graphic Designer Hourly Rates 

Freelance graphic design costs range from $5 to $160 per hour, depending on the designer’s skill and experience. However, depending on the creative hours you order, outsourcing to an agency costs between $350 and $5,000 per month, with an average of $1,000 per month. Importantly, graphic designer hourly rates in India is $15-$100 depending up on the project requirements of the client.

Why Should You Consider Outsourcing?

There are numerous circumstances where outsourcing design may be the best option for a business. If a company lacks the budget or resources to hire an in-house design team, outsourcing provides access to high-quality designs at a reduced price.

1. Reduce expenses

Outsourcing your graphic design job might substantially lower expenses compared to employing an in-house designer. For instance, a graphic designer’s yearly compensation in the United States is around $50,710, but a specific design service is $6,000 annually. Even premium design services cost approximately $24,000 per year and are less expensive than employing an in-house designer.

2. Access to a larger talent pool

Access to a worldwide pool of designers makes it simple to discover the ideal designer for your project. Because they have extensive expertise with comparable tasks, a designer specializing in a particular industry can help you build a final product that better fulfills your client’s needs. However, niches apply to unique businesses and to distinct styles or aesthetics that customers desire.

3. Accelerated turnaround times

By enabling you to interact with designers in various time zones around the clock, outsourcing may help you accomplish your project faster. If you need to accelerate your project, many firms may connect you with designers in your time zone and provide expedited design services for an extra price.

In contrast, if your in-house design team cannot finish a project on time, you may need to employ more designers, which might take several weeks and needs acclimatization time for the new hires.

Good read: Advantages of outsourcing

How to Effectively Outsource Graphic Design?

Outsourcing graphic design may be a cost-effective and flexible choice for organizations, but it is essential to emphasize producing high-quality, client-specific work. This part will present you with a step-by-step approach to outsourcing your graphic design requirements. We will discuss budgeting, deciding between subscription and on-demand services, finding the perfect agency or freelancer, and effectively articulating your idea. By following these procedures, you will be able to identify high-caliber designers that can assist you in bringing your creative ideas to life without exceeding your budget.

Step 1: Define your budget

Determine your budget for graphic design and the cost of the services you need if you hire a freelancer. Everyone desires to spend as little money as possible, but you must have reasonable expectations.

Budget graphic design services cost around $400 per month, but premium services that provide superior outcomes cost $1,000 or more per month.

Step 2: Select a subscription or on-demand service.

Your graphic design requirements may be outsourced through subscription or on-demand. In a subscription model, you pay a monthly price for an infinite number of designs, but in an on-demand model, you only pay for the design services you need when you want them.

If you need to design often, you should subscribe. They are comparable to having an in-house designer but are less expensive. In contrast, the on-demand solution is preferable if you do not need designs often.

Step 3: Find the appropriate agency or freelancer in the third step.

Finding the correct graphic designer or firm is the next step after establishing a budget and determining the kind and frequency of design work required. Examining prior work to see whether it meets your requirements and to get references from reputable individuals is essential. To better understand a company’s work and services, you may also browse reviews of graphic design services or request a free trial or demonstration from the company.

Step 4: Express your vision.

Once you’ve chosen the appropriate firm or freelancer, it’s crucial to explain your concept effectively. Provide examples of what you appreciate, and don’t hesitate to ask questions if you’re uncertain. The greater their comprehension of your demands, the better the outcomes you will get.

Step 5: Evaluate the outcomes and provide comments.

After receiving the designs from your selected firm, take the time to examine them thoroughly. Be critical and provide feedback, ideally using a purpose built online proofing software, so the designers can make necessary adjustments. Remember that this is collaborative; the right design may need many revisions.

Summing Up

All creative companies may choose to explore outsourcing graphic design services as a long-term investment as opposed to a temporary solution for the current busy season. The design will continue to be an integral part of your everyday activities; thus, it is only reasonable that you would like to increase your budget and resources for graphic design.

Want to outsource design work? consider connecting with us and get a quotation at no cost!