Mobile phone users are increasing. It is almost impossible to find someone who does not use a smartphone. Nowadays there is an app for everything. Whether you want to buy clothes, order food or pay utility bills, etc. you can do it from the comfort of your home with the help of an app.

Newspapers are becoming obsolete and their sales have gone down considerably. The newspapers have adapted so that they can survive in the digital age and have created news mobile apps. Moreover, an average user spends at least two hours on their smartphone checking updates so they are more likely to read the news on the app than buying the newspaper.

Mobile app development is not a simple task. There are a lot of things to consider when investing in app development. More importantly, there are a lot of news apps available so it is important to take a look at the competition so that you can create a unique and engaging app.

Did you know? By 2025, the mobile media revenue is expected reach $860 Bn.

Table of Contents

Why invest in a news app?

Investing in mobile news apps is a good idea because it can bring you a good return on the investment.

You should set a fee for offering quality content to the users just like you charge for the printed newspapers. To attract the readers you can offer some articles for free and once the readers are convinced of the quality news you are offering you can ask for a subscription fee.
Businesses spend millions on mobile advertisements. A news app is an excellent source of income for a news company because you can offer to share personalized apps for businesses. Moreover, you can choose the ads according to the reader’s interests as it will help in increasing the viewership of the news app.
You can also generate revenue by offering personalized campaigns. You can use the app to sell event tickets.

Android or iOS?

Choosing the right platform to develop the app is the most crucial decision in the app development process. Android and iOS are the two top platforms used for development. If you are looking for a larger audience then it is better to go for a cross-platform news app. Remember that whatever choice you make will have an impact on the development cost and viewership of the app.

Check: Hire iPhone app developer India

News app development key features:

The features of an app are important in determining whether the app attracts readers or not. There are several news apps to choose from and to stand out from the competition the app should have all the basic and additional features.

Here are some features that every news app is expected to have.

Registration or Log In:

It is an essential feature because it makes sure that the app users to share information with you. The app should give the users a variety of options allowing them to login using social media accounts, their mobile number, or email address. Linking social media accounts to the app is a smart choice as it allows users to share news on their social media which increases the visibility of the app.

User profile:

Adding a user profile makes sure that the users share relevant data with the app. The data helps figure out the interest of the user and share relevant data with them. The profiles can also be used to engage in news content. Encouraging engagement helps increase the reach of the news app.

Filter options:

It is a common feature in popular apps and users love it. The filter allows the users to search for specific news that they are interested in. It lets you know the interest of the readers and make better content suggestions. Filter search allows the app users to filter content according to the keyword, latest trending topics, date, location, etc.

The app should also have the option to filter the feed. Every post should have a do not show option. It will help in offering an optimized feed to the user.

All media types:

To get and retain the attention of the readers it is important to make the news content interesting. Words are not enough to keep the readers engaged. The news app should support videos, images, and audio so that you can make the content interesting.

Offline reading option:

Users will appreciate if they have the option of saving interesting news content and read it offline later. The feature allows readers to enjoy the content even when there is no internet connection available.

Engagement options:

It is a common feature in a news app. The option to engage is effective in providing a good experience to the users.