The App Store is a busy market. The competition is stiff, and Apple’s guidelines are quite merciless, leaving no space for mistakes. Despite Apple being clear about its acceptance and rejection guidelines, some rejections still remain a mystery. Developers who have taken all necessary steps to stick to the rules of iOS app development have several questions about why their app got rejected.

Why the app didn’t pass the strict criteria set by Apple is a great question, especially if you’ve made sure you’ve met all technical requirements. Many rejections result from the creative component of the process and can be related to the idea, not the execution itself. Apple has a list of common rejection reasons, but if you need a bit more guidance during the iOS app development process, take a look at the following typical issues and make sure you avoid them as much as possible:

1. Laid-back testing

Depending on the value of the app – higher price meaning tougher inspection – iOS app developers need to pay very close attention to remove all issues, fix all bugs, and come up with a flawless product. For paid iOS apps, in particular, the App Store acceptance scrutiny may be even more industrious and rigorous, and minuscule mistakes can get the app rejected. Therefore, don’t be careless with testing.

2. Steer away from standard functionality.

If you consider the relatively fixed iOS app development standards for iOS devices, you can’t really allow yourself to play with standard functionality. Trying to change the purpose of a button into something that wasn’t supposed to achieve in the first place will result in a straightforward rejection. There is no way to bypass this rule.

3. Come up with an unoriginal product.

Be original or get rejected. Being original doesn’t mean that you need to think of something no one has thought of ever before. Although, in a way, it does because you must propose an original solution to a user problem or provide entertainment in a new way. However, if you try to copy a successful idea by someone else by repurposing it and reselling it, you face a serious argument for downright rejection. Sometimes, the line between what is an original app and what is just a replica can be thin. It’s important to do your research, study your market, and avoid getting rejected for something like this.

4. Write a poor app description.

The app description is a vital touchpoint between your application and your customers. If the description is not clear or doesn’t reflect what the app is all about, the iOS app development cycle may not be successful. You can slip right at the end of it by not being consistent, clear, and specific enough. The more detailed you are about the app’s purpose, the greater the chances for users to find it and appreciate the precise description with stellar reviews. In the end, be accurate. Do not make it a false lead just for marketing purposes, as this will not work well with the App Store moderators.

5. Give it a website feel.

A mobile app must be easier to use than a website. Regardless of whether a user opens a website on the web or in a mobile browser, in terms of navigation and user experience, you must give more flexibility with an app. Providing mobile app functionality is a crucial iOS app development principle, one that you must maintain to propel users to download, install, and engage the app.

Apple frequently updates its iOS app development guidelines. There are over 100 different rules you need to pay attention to while you ideate, design, test, prepare, and launch your application, and they only account for the basics. In addition to these five tips, you need not mess with the payment rules, Apple’s copyright, or produce complicated, slow-loading apps. Coming up with a flawless application that will meet Apple’s often weird rejection reasons gets easier if you avoid some of the typical mistakes mentioned above.