A website plays a big role in scaling your business. The more engaging a website is, the more users get attracted to it, and the more your business grows. So, what if your website isn’t engaging? What if you want to adjust your business? And what if you want to scale your business? At such a point, all you need is to redesign your website, and the processes will require you to have a set budget and other resources to ensure you get an informative and engaging website after the redesigning process. This guide will cut across all the details you need to hear about website redesigning.

Understanding Website Redesigning

Website redesign is all about reworking or modifying the already existing website. Redesigning can entail changing everything and starting from scratch or changing a few elements here and there to meet some objectives.

Especially since the website is the number one marketing tool for your business, there are some aspects you must change completely, hence the need to initiate the redesigning process.

The changes, therefore, may revolve around the website’s appearance, functionality, content, or technical aspects.

Different ways of redesigning a website

When redesigning a website, you can perform either of the following actions:

• Rewiring

Rewiring a website is all about updating all backend services to optimize and improve the whole website’s performance. Therefore, rewiring requires an expert who understands the trending technologies and website development’s latest practices to ensure the redesigned website performs exceptionally.

Examples of rewiring a website include changing a content management system or adjusting the system to cloud to enhance security and accessibility.

When compared with other models of website redesigning, rewiring is quite costly due to extra costs incurred through processes such as updating UX design, plugins, migration plans, subscription plans, and, of course, hiring expert developers to carry out the processes.

• Redecoration

Unlike other forms of website redesigning, redecoration is the simplest of all, as it entails performing minor changes to make the website look appealing.

The changes may revolve around modifying the colors, changing the logo, adding videos & images, carousels, and sliders, among others. The costs of redecorating a website are a bit lower compared with other forms of website redesigning.

• Rebuilding

Rebuilding a website is more of changing everything, and sometimes, you may need to start the whole process from scratch. While you may have the option of creating a whole new website, you will still need some elements of the already existing website, hence the rebuilding option.

Again, when rebranding your business, you will need to rebuild your website to define the new brand identity. The cost of rebuilding a website is quite high since you will need to adjust almost everything.

• Remodeling

Remodeling a website includes the rewiring and redecoration features. The key focus will be on updating the whole backend system, improving the functionality of the whole website, and elevating the decoration elements.

You will spend more time and resources remodeling a website to ensure you meet the missing gaps.

Since remodeling a website requires creative skills and tech skills, you may need to contact tech experts, backend developers, and web designers to work all around to ensure the redesigned website meets the set guidelines.

Top reasons why you should redesign a website

Of course, you don’t just decide to redesign your website. There are scenarios and instances that will force a person to redesign their website. These reasons include the following:

• Poor load times

The tech space is moving at a rapid speed. Website users are on the move, searching for highly interactive websites with a fast-loading time. This, therefore, means that a slow-performing website is likely to cause a bad user experience; hence, users will leave the website even without interacting with the content. A slow-loading website will require redesigning as soon as possible.

• Reduced conversion rates

If the website is highly interactive, you will see visitors turning into potential customers. On the same note, once you realize the visitor’s conversion rate is declining, it means the website doesn’t align with what the users are looking for, hence the decline. At this point, you need to redesign your website immediately.

• The Old-fashioned design

The tech space is already growing at an unmatched speed. New technologies and practices keep arising. Tech experts keep innovating new ideas and concepts to upgrade the functionality and performance of websites. Should you notice that your website isn’t updated based on current trends, it is a clear indication that you need to redesign your website as soon as possible to neat the competitive environment.

• Not mobile-friendly

The use of smartphones surpasses that of desktops when compared to previous decades. Many users now perform a lot of actions through their smartphones. This implies that a good number of potential customers are surfing through their phones, and if your website isn’t mobile-friendly, you need to redesign it right away.

• Rebranding

Are you transitioning from one brand to another? Then, perform a website redesign as soon as possible to reflect your niche. The rebranding will help showcase your business identity to potential customers faster.

• Bad user experience

Website visitors are the ones who transform the goals and objectives of your website into reality. But then, what if they always have a bad experience every time they visit your website? They will leave, of course. Therefore, once you realize most users are having a hard time navigating through your website, consider redesigning it immediately.

• Poor SEO performance

Is your website ranking on search engines? Well, if not, you need to review the latest SEO practices and redesign your website as you follow the SEO requirements to enhance the website’s online visibility.

How much does it cost to redesign a website?

After establishing the need to redesign your website, the question you will need to ask yourself is the total costs you will have to incur to finish the whole process. Let’s discuss this below:

Factors that affect the web redesigning price

The total costs of redesigning a website vary depending on the following factors:

• Complexity of the website

Different elements and features can make one website more complex than the other, thus causing price variation when redesigning.

CMS, database, marketing, responsive design, content, integration, and functionality are the key elements that determine the complexity of a website.

Therefore, the more complex the website is, the more costly it is to redesign it.

• Size of the website

All websites aren’t the same, and this causes price variation in the overall price of redesigning.

The page numbers vary, and each page has varied sizes and loading capacities. Of course, a website that is large in size means more work and resources during the redesigning process, hence higher costs.

• UX Copywriting

In UX copywriting, the key elements you should note include marketing level, SEO practices, information & authority, readability of the content, and engagement of the audience. These elements will make a redesigned website worth the effort and resources. Therefore, you should ensure your designer and the copywriter’s work aligns with the goals of the website. Of course, you will need to hire an expert copywriter depending on the nature of copywriting services you need for your website, and this affects the overall web redesigning costs.

• On-Market Positioning

On-marketing positioning is all about differentiation. In this case, you shouldn’t wait until the launching of the website is done to initiate the marketing strategies. Instead, initiate the marketing processes as the web redesigning process is on. Therefore, you might need to consider the market niche, target audience, and demographics to ensure the marketing procedures are all in place.

• Technical SEO

Technical SEO is another element affecting the overall costs of redesigning a website. It is all about content to some extent. Again, SEO isn’t a one-time approach to consider; instead, it has a long-term impact on the website, hence the need to plan adequately. Think of the keyword placement, Meta tags, links, HTML tags, and density. These are the things you should include in your website during the redesign process to make SEO work easier, especially in the future.

Again, don’t overlook the value generation, 404 pages, image size & alt text, and ease of navigation. You will need a set budget for technical SEO when redesigning your website, and this affects the overall costs of redesigning a website.

Other common factors influencing the web redesign costs include design complexity and the redesigning team.

Therefore, those complex and big websites will cost approximately $40,000 – $75,000 to complete the whole redesigning process.

If you decide to go for a custom web design that is simple from an agency, you can spend approximately $15,000 – $ 30,000.

Now, when you have the skills and resources, you can redesign the website on your own, and this is the cheapest option of all. You can end up spending approximately $1000 – $3000 or even more, depending on the redesigning tasks at hand.

Steps to follow when redesigning a website

Below are the summarized steps you need to follow when redesigning a website.

• Review the existing site performance

Analyze the current website carefully and check how it performs by evaluating conversion rates, bounce rates, load times, and the average time visitors spend on the website. Once you gather these details, you will be in a better position to know the areas you need to work on.

• Find VIPs

These are simply very important pages of a website, and they have a higher conversion rate and get more traffic. When redesigning the website, take note of these pages since you will need to retain their effectiveness.

• Create your brand identity

As you redesign the website, the key aspect should be about showcasing your brand identity. Therefore, factor in the message, voice, fonts, and colors. These are the elements that will bring out your brand identity, and you should remain consistent throughout, even when redesigning the website.

• Get a new platform

Does the platform you are using offer the flexibility you need? Does it align with the objectives of your website? If not, then you need to get another platform that will help you meet your objectives. When choosing a different platform, think of price, support, customization, and SEO practices.

• Create a Content Strategy

Of course, you will need engaging and informative content for your website. Think of what your audience needs, then strategize the content to align with what the users need. You can then decide if you need to remove, add, or update the existing content to bring your website back to life.

• Migrate Content

Should you opt for another platform, then you will have to figure out the content migration process, ensuring you don’t lose or interfere with valuable data and content during the migration process.

• Create a 301 Redirect Map

If you are changing pages to URLs during the redesigning process, then set up 301 redirects to initiate the permanent process. With a 301 redirect map, if a user clicks on the old URL, then will be redirected to the new URL automatically. Again, 301 redirects play a big role in maintaining your SEO ranking.

• Review Performance

After the redesigning process is over, make sure you keep monitoring the new site’s performance in comparison with the old site. This will help you identify the effectiveness of the process and areas that still need some more effort.

• Link Google Analytics

This is the final website redesigning step. With everything now in place, you will need to connect Google Analytics to the website to get valuable insights such as marketing strategies, user behavior, and site performance. These insights will help you weigh the redesigning success and give you more options and approaches you can use to improve the website.

Mistakes to avoid during website redesigning

If you want your redesigned website to perform exclusively, then don’t make the following mistakes.

• Failing to evaluate your website

You must analyze the already existing website before initiating the redesigning process. This will ensure all actions you take align with the goals & objectives of the brand or, rather, the website as a whole.

• Choosing the wrong team for the task

You will need a team of dedicated developers who understand the up-to-date trends and best practices in the web development field. Apart from just handling the task, a professional team will advise you on the appropriate measures that will rank your website. If you don’t know where to start, contact Aalpha Information Systems, for all of your project requirements.

• Overlooking mobile-friendliness

It could be effortless to redesign a website without considering mobile users. Many website users nowadays use their smartphones to navigate through websites. It is, therefore, essential to redesign a website, keeping in mind mobile users too.

• Stopping after launching

Launching a redesigned website doesn’t mean all the work is done. With time, you will need to perform different actions to maintain the website’s viability, generate more sales, enhance user engagement, and, most importantly, improve conversion rates.

• Not implementing content strategy

A redesigned website isn’t all about looking good and attractive. You will need a perfect content strategy that will engage users and convert them into potential customers.

Conclusion

Redesigning a website is the best thing you can do for your brand or business, especially when you realize the website isn’t as productive as before. However, bringing such a website back to life requires effort, budget, and, most importantly, getting skilled people to work on it. Whether you are doing it yourself, hiring an agency, or hiring a freelancer, always create a viable plan to follow along with a good budget for the whole process.

Want to redesign the website? Get in touch with our website development company : Aalpha information systems!