With the advent of online buying and retail, clients were used to the convenience and round-the-clock customer service they often lacked in the pre-digital period. While many retail categories saw success with digital channels, high-end retail segments like jewellery could not achieve the same level of acceptance. The development of Augmented Reality (AR) has the potential to give a “try-and-buy” experience comparable to that of a physical shop, hence giving an immersive cross-channel experience.

Why Would a Virtual Jewelry Try-On App Use Augmented Reality?

Augmented reality for jewellery is a revolutionary technology that has garnered consumer interest over the last several years. It is a fantastic chance for jewellery sellers to gain a digital advantage.

Virtual try-on jewellery software has proven to be a success for contemporary jewellery firms in providing an exceptional user experience and a quick increase in company sales.

Here are some advantages of AR for businesses

1. Provide an omnichannel customer experience.

As the adage goes, hedging your bets is the best strategy. The COVID-19 outbreak highlights this lesson: always have a business continuity strategy.

There is a need for serious consideration of digital transformation. You will ensure constant availability across many channels by providing a virtual jewellery try-on app powered by augmented reality.

It involves expanding your services beyond brick-and-mortar locations to reach clients where they are.

2. Avoid Returning Products

The greatest risk for online jewellery vendors is the vicious circle of consumer dissatisfaction-driven returns. Which items are U.S. digital buyers hesitant to purchase due to the return process?

Virtual jewellery try-on software enables the end-user to virtually try on and purchase jewelry, allowing them to envision the ornament’s appearance and texture, influencing their buying choices. This is a unique opportunity to reduce return rates and increase consumer satisfaction. plus exchanges

3. Developing a competitive advantage

Today, businesses that fail to include digital transformation at the core of their strategies will struggle to remain relevant. Due to hesitance about the size, the appearance, and the exorbitant expenses, the jewellery industry is in a state of decline.

The augmented reality jewellery app is a revolutionary technology that enables jewellery shops to give an online store-like experience. The expenditure is little compared to the long-term benefit the technology will deliver.

How Does a Virtual Jewelry Try-On Work?

You must first smooth out the fine-grained issues to create a realistic virtual jewellery try-on app. Doing so would provide your consumers with an exceptional virtual try-on experience.

1. Adjusting size and orientation

Scaling and orientation adjustments are crucial to the user experience. Good stabilization is required to guarantee that the model does not float about the scale space and that the item, when attempted, provides consumers with an accurate, if approximate, depiction of the object.

For instance, many hours have been spent experimenting with various virtual try-on, only to discover that the experience was far from ideal for most of them, as the objects are often positioned and proportioned improperly. The situation is untenable with such issues stemming from the deep learning model or computer vision algorithms, and with no way to alter the orientation and scale.

Even before the try-on starts, jewellers may quickly change and scale objects in the Jewelry Hub to guarantee that they fit the users’ body parts (fingers, ears, neck, arm).

2. Flexible product-model views

Unlike watches, necklaces, and earrings, rings allow buyers to engage with your product by allowing them to test it on several fingers.

An excellent virtual try-on tool for jewellery should allow customers to choose things from your jewellery stores, freely try on various metals, and see the results on the screen to aid in their jewellery appraisal. This solves the fit, suitability, and compatibility issue that people often experience when purchasing online.

However, the pleasure is diminished when the tool performs poorly. For instance, uploading a photo of your hand and dragging the item to the selected finger does not give sufficient visualization data to meet your clients’ utilitarian and hedonic demands. It is comparable to photoshop and fails to represent a product accurately.

3. Comparable try-on results

One feature that makes a jewellery virtual try-on tool a valuable addition to your marketing arsenal is its capacity to record try-on results. Users like the ability to get the views of their peers by visually sharing how an item appears on them. A jewellery virtual try-on tool has a social value that represents the behaviour of younger customers, namely millennials and Generation Z.

Conclusion

Face recognition and augmented reality are accelerating the trend towards eCommerce and online shopping. It will enhance the cross-channel consumer experience, provide a competitive edge, and make returns and refunds less cumbersome.

Global businesses are using virtual try-on solutions in various ways and maximizing the advantages of augmented reality. Creating virtual jewellery try-on app that capture the attention of your target audience requires exposure to and proficiency with augmented reality (AR) in your company.

Want to develop Virtual Jewellery Try on the App? Connect with our AR VR development company!